511WaKwkMCL.jpg

The Economics of Money, Banking and Financial Markets (11th Edition) (The Pearso…

NOTE: You are purchasing a standalone product; MyEconLab does not come packaged with this content. If you would like to purchase both the physical text and MyEconLab search for ISBN-10: 0134047346/ISBN-13: 9780134047348 . That package includes ISBN-10: 0133836797 /ISBN-13: 9780133836790 and ISBN-10: 0133862518 /ISBN-13:  9780133862515.   For courses in Money and Banking or…

51Alyd3lohL.jpg

International Business: Competing in the Global Marketplace

Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W. L. Hill, sets the standard, and is the proven choice for International Business. Hill draws upon his experience to deliver a complete solution, and has partnered with G. Tomas M. Hult from Michigan State University to continue to deliver a […]

51p3ayBXgaL.jpg

Principles of Economics, 7th Edition (Mankiw’s Principles of Economics)

PRINCIPLES OF ECONOMICS, Seventh Edition, continues to be the most popular and widely-used text in the economics classroom. A text by a superb writer and economist that stresses the most important concepts without overwhelming students with an excess of detail. A thorough update has been made to keep all chapters fresh and relevant with current […]

41nQoYicOIL.jpg

Essentials of Investments (The Mcgraw-Hill/Irwin Series in Finance, Insurance, a…

The market leading undergraduate investments textbook, Essentials of Investments by Bodie, Kane, and Marcus, emphasizes asset allocation while presenting the practical applications of investment theory. The authors have eliminated unnecessary mathematical detail and concentrate on the intuition and insights that will be useful to practitioners throughout their careers as new ideas and…

41wTS3ALJuL.jpg

Microeconomics: Principles, Problems, & Policies (McGraw-Hill Series in Economic…

NOTE: This ISBN does not include Access code. This is a Standalone book McConnell/Brue/Flynn has long set the standard for providing high-quality content to instructors and students all over the world. It has remained the most widely used principles of economics product as a result of persistent innovation. The 19th edition brought adaptive technology to […]

511y7OIMKL.jpg

Advertising and Promotion: An Integrated Marketing Communications Perspective, 1…

In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations’ promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their […]

510XhrprgpL.jpg

Macroeconomics

Mankiw’s Macroeconomics has been the number one book for the intermediate macro course since the publication of the first edition. It maintains that bestselling status by continually bringing the leading edge of macroeconomics theory, research, and policy to the classroom, explaining complex concepts with exceptional clarity. This new edition is no exception, with Greg Mankiw […]

41Lc2NPktL.jpg

The Legal Environment of Business: Text and Cases

Comprehensive, authoritative, and cutting-edge, THE LEGAL ENVIRONMENT OF BUSINESS combines a classic black letter law approach with an interesting and accessible reader-friendly format. The cases, content, and features of the exciting new ninth edition have been thoroughly updated to represent the latest developments in the business law environment. An excellent assortment of cases ranges from…

51kotLnr1L.jpg

MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) (New, Engaging Ti…

Through ongoing research into students’ workflows and preferences, MKTG from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, students explore MKTG anywhere, anytime, and on most devices with MKTG Online! With the intuitive StudyBits™ functionality, students study […]