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Principles of Marketing (16th Edition)

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NOTE: This is a standalone product.

For Principles of Marketing courses that require a comprehensive text

Help students learn how to create customer value and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s…


Principles Of Marketing Global Edition


Author by : Philip Kotler
Languange Used : en
Release Date : 2015-04-02
Publisher by :



Description : "For Principles of Marketing courses that require a comprehensive text" Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace,...

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Principles Of Marketing


Author by : Philip Kotler
Languange Used : en
Release Date : 2012-12-01
Publisher by : Financial Times/Prentice Hall



Description : The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for you by building on a classic marketing text with its well...

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Contemporary Marketing Update 2015


Author by : Louis Boone
Languange Used : en
Release Date : 2014-01-01
Publisher by : Cengage Learning



Description : CONTEMPORARY MARKETING Update 2015 has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edi...

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Principles Of Marketing


Author by : Philip Kotler
Languange Used : en
Release Date : 2010
Publisher by : Pearson College Division



Description : Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Ko...

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