41wTS3ALJuL.jpg

Microeconomics: Principles, Problems, & Policies (McGraw-Hill Series in Economic…

NOTE: This ISBN does not include Access code. This is a Standalone book McConnell/Brue/Flynn has long set the standard for providing high-quality content to instructors and students all over the world. It has remained the most widely used principles of economics product as a result of persistent innovation. The 19th edition brought adaptive technology to […]

511y7OIMKL.jpg

Advertising and Promotion: An Integrated Marketing Communications Perspective, 1…

In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations’ promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their […]

510XhrprgpL.jpg

Macroeconomics

Mankiw’s Macroeconomics has been the number one book for the intermediate macro course since the publication of the first edition. It maintains that bestselling status by continually bringing the leading edge of macroeconomics theory, research, and policy to the classroom, explaining complex concepts with exceptional clarity. This new edition is no exception, with Greg Mankiw […]

41Lc2NPktL.jpg

The Legal Environment of Business: Text and Cases

Comprehensive, authoritative, and cutting-edge, THE LEGAL ENVIRONMENT OF BUSINESS combines a classic black letter law approach with an interesting and accessible reader-friendly format. The cases, content, and features of the exciting new ninth edition have been thoroughly updated to represent the latest developments in the business law environment. An excellent assortment of cases ranges from…

51kotLnr1L.jpg

MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) (New, Engaging Ti…

Through ongoing research into students’ workflows and preferences, MKTG from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, students explore MKTG anywhere, anytime, and on most devices with MKTG Online! With the intuitive StudyBits™ functionality, students study […]

51CvxQWeO0L.jpg

Engineering Economic Analysis

The twelfth edition of the market-leading Engineering Economic Analysis offers comprehensive coverage of financial and economic decision making for engineers, with an emphasis on problem solving, life-cycle costs, and the time value of money. The authors’ concise, accessible writing, practical emphasis, and contemporary examples linked to students’ everyday lives make this text the most…

61gOjYQqdYL.jpg

International Business: The Challenges of Globalization (8th Edition)

NOTE: You are purchasing a standalone product; MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text and MyManagementLab search for ISBN-10: 0133973026 /ISBN-13:  9780133866247. That package includes ISBN-10:  0133866246/ISBN-13:  9780133866247 and ISBN-10:  013386703X/ISBN-13:  9780133867039.   For courses in…

51qwHm-KLKL.jpg

Reframing Organizations: Artistry, Choice, and Leadership

In this fifth edition of the bestselling text in organizational theory and behavior, Bolman and Deal’s update includes coverage of pressing issues such as globalization, changing workforce, multi-cultural and virtual workforces and communication, and sustainability. A full instructor support package is available including an instructor’s guide, summary tip sheets for each chapter, hot…